CUSTOM PHOTO LIBRARY

Professional services and legal clients, much like everyone else, frequently judge books by their covers. They seek firms with a polished image that stands out from the crowded professional services or legal field.

You may be surprised to learn that a Custom Photo Library is one of the easiest ways to differentiate your firm. Personalized imagery can give clients a better idea of how your team works and the essence of your brand. On the flip side, generic stock photos create a misalignment with your brand and cause your website to look just like every other firm.

Many state bar associations also have regulations regarding legal stock imagery, so it is often a requirement to create your own legal Custom Photo Library that includes photography of your current staff in your actual office locations.

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What Makes a Successful Custom Photo Library?

Successful custom imagery requires coaching and staging, so subjects appear:

Additionally, a Custom Photo Library should have strategically-placed lighting to bring the viewer’s attention to the subjects and be presented in a compositional style that fits your overall brand.

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Your Partner for Planning and Execution.

Using our 90 years of experience and global resources, Gittings Global will:

• Visit with you and your website designer or branding agency as early as possible in the site development process.
• Develop an understanding of where custom photography is needed and create a compositional roadmap to fill these spaces.
• Discuss potential offices (and locations within these offices) that might lend themselves to the style of custom photography in which you are interested.
• Create a schedule that includes locations, subjects needed, and what elements of the compositional roadmap will be fulfilled in each session.
• Perform the shoot, edit, and crop photos, and then send finished images in your preferred file format.

To create your Custom Photo Library, Contact Gittings Global today!